# AORTA

> AORTA is a psychology-driven, AI-powered advertising management agency. Every engagement includes Artery AI, our proprietary AI agent, to build enterprise-grade lead generation systems grounded in peer-reviewed behavioral science.

AORTA designs and manages psychology-driven, AI-powered advertising campaigns, scalable acquisition systems built specifically for each client's brand and grounded in peer-reviewed behavioral science. Every client engagement includes Artery AI at no additional cost: a proprietary AI agent that plans, generates, and manages campaign assets (images, video, voice, landing pages, and strategy) through one integrated pipeline connected to the client's AI tool of choice. AORTA was founded by Jesse Millard, who combines 16+ years of web development and design experience with a Bachelor of Science in Psychology (Western Governors University) to build predictable, data-backed acquisition systems instead of guesswork-driven marketing.

## Services

- [AI-Powered Advertising Campaigns](https://aorta.work/) - PPC and Meta Ads campaign management using behavioral psychology and demographic targeting research to drive qualified lead acquisition
- [Conversion-Focused Websites](https://aorta.work/) - Landing page funnels built around a single conversion goal, integrating automation, tracking, and proven psychological frameworks
- [Automated Lead Generation Systems](https://aorta.work/) - End-to-end AI-powered marketing systems combining paid media, SEO, email, and automation into one scalable acquisition engine
- [Artery AI Campaign Intelligence](https://aorta.work/) - Proprietary AI agent included with every AORTA engagement; generates images, video, voice, websites, and strategy through one integrated pipeline and reports real-time performance in a client dashboard
- [Real-Time Marketing Dashboards](https://aorta.work/) - All-in-one campaign intelligence dashboards delivering real-time marketing data and performance visibility, powered by Artery AI

## Artery AI

Artery AI is AORTA's proprietary AI agent, bundled at no additional cost with every advertising management engagement. It integrates with ChatGPT, Claude, and Gemini, and runs a client's marketing campaigns through a single pipeline covering images, video, voice and music, website and email copy, and campaign strategy and research. Subscription tiers (Artery Starter, Artery Pro, Artery Scale) are mapped to a client's ad spend and are provided free as part of an AORTA engagement.

## Case Studies

- [AORTA, Inc. — PPC & Content Marketing Campaign](https://aorta.work/aorta.html) - 14-day Meta Ads campaign paired with keyword-driven SEO content strategy, achieving +837.5% web traffic growth and 11x ROI using Maslow's Hierarchy of Needs as the messaging framework
- [EVOKE Marketplace — PR & Cold Email Campaign](https://aorta.work/evoke.html) - 30-day cold outreach campaign for a luxury blockchain e-commerce brand, securing press features in Techbullion, The Blockopedia, Medium, and TechRound with email metrics exceeding industry benchmarks
- [Forme Science — AI-Powered Performance Funnel](https://aorta.work/forme.html) - AI-generated video creative and psychology-driven Meta Ads funnel targeting $100,000 monthly revenue at 3x ROAS for a fitness apparel brand, using Claude, ElevenLabs, and Kling
- [MoreThan, Inc. — Brand Identity & Website](https://aorta.work/morethan-inc.html) - Full brand identity and CMS landing page for a new digital marketing agency, resulting in a $20,000 client acquisition within 30 days of launch

## Background

- Agency founded by Jesse Millard, 16+ years of experience in web development and graphic design
- Bachelor of Science in Psychology, Western Governors University
- Former investment mortgage operations — facilitated and managed $15M+ per month in investment property transactions
- Supported brands featured on FOX News, Yahoo Finance, ABC, NBC, and Dr. Phil
- 5.0 rating on Google Reviews

## Skills & Tools

- SEO: Answer Engine Optimization, high-authority backlinks, competitive keyword research, Google Search Console, SEMrush
- PPC Advertising: Google Ads, Meta Ads, display, search, app & video campaigns
- Web Development: conversion-focused landing pages, Google Tag & Pixel integration, automation integration
- Email Marketing: Mailchimp, newsletters, Zapier, Make.com, psychosocial linguistics
- Analytics & Tracking: A/B testing, performance reporting, Google Analytics 4, user data interpretation
- Artificial Intelligence: Artery AI, ChatGPT, Claude, Gemini, ElevenLabs, API automation, workflow integration
- Psychology: Socioeconomic targeting, behavioral psychology, Maslow's Hierarchy of Needs, Erikson's Psychosocial Development Theory, motivational theory
- Creative: brand identity & design, graphic design, heuristics-focused copywriting

## Pricing

AORTA quotes campaigns per project using a modular pricing model: a flat campaign setup fee (strategy, research, tracking, and platform setup), optional landing page and ad creative fees (waived if the client already has that resource), and a monthly management fee tiered to ad spend. Every tier includes an Artery AI subscription (Starter, Pro, or Scale) at no additional cost. A three-month commitment is available at a 15% discount. Get a custom quote at https://aorta.work/#contact.

## Contact

- Email: hello@aorta.work
- Website: https://aorta.work
- Client dashboard: https://ai.aorta.work
- LinkedIn: https://www.linkedin.com/in/jessemillard/